The #1 Reason You're Not Succeeding: How Personal Branding Will Make or Break Your Career

On this week’s episode of Taking Care of Business, join our Recruitment Director, Kameron Hutchinson alongside Personal Brand Strategist, Kelly Lundberg. Tune in to explore her insights into the importance of personal branding, how to leverage your personal story and the tangible returns that a personal brand can bring to your business.

A glass of bubbles and a brand new outlook!

To kick things off, Kameron talks to Kelly about how her journey began. Kelly shared that with a simple passion for entrepreneurship, it led her to become an influential strategist and author.

Kelly shared how from opening a glass of bubbles before midday, the idea of inspiring global audiences came and set her up for a brand new outlook in the personal branding industry, she spoke more on her approach to personal branding.

Does everyone have a personal brand?

On the topic of personal branding, Kameron asks Kelly a very important question – What if people claim they don’t have a personal brand?

Kelly’s answer is clear - everyone already has one. It’s about recognising it and elevating it. She adds more on how personal branding isn’t just about having a presence on social media but rather about recognising and articulating your unique values, passions, and experiences with the world, to build a direct connection with your audience.

Confidence and mindset - Are they your key ingredients?

Kameron and Kelly further dive into how confidence is a crucial element in personal branding. Kelly talks about how many individuals refrain from engaging with their personal brands due to a lack of confidence or fear of public perception.

However, with the right strategies and mindset, people can learn to elevate their personal experiences to create powerful narratives - and that’s where she comes in.

The art of storytelling in personal branding

A recurring theme in Kelly’s approach is storytelling.

She advocates for sharing personal stories to build emotional connections with audiences and using her own experiences of vulnerability and growth as examples. From recounting moments of personal struggle to illustrating her professional journey, Kelly demonstrates that storytelling is an essential tool in personal branding.

Is there an ROI in personal branding?

Kameron asks Kelly if personal branding truly offers measurable ROI?

She shared compelling success stories on those whose personal brands led to career advancements and unexpected opportunities by focusing on their personal brand!

Whether it’s trading services for fabulous experiences or landing dream jobs, Kelly added that personal branding can provide substantial returns, both personally and professionally.

How can you grow in this field?

Kameron asks Kelly to offer practical advice for those starting on their personal branding journey.

To continue hearing more about Kelly’s advice, tune into Taking Care of Business, every Friday.